Pour présenter le produit à notre communauté, il était désormais nécessaire de prendre des photos du produit. Et pour en parler, je dois d’abord vous présenter la personne qui se ...
The first manufacturing of the product, in other words bringing the product to life, is an event for the launch of a brand. It is the culmination of the research ...
For the creation of the website, I am very lucky, I know a talented webdesigner: Simon Rautureau.To introduce Simon, I can only tell you about him from my little sister’s ...
In parallel with the creation of the first textile perfume, I started my research on the packaging.And here I have to say, this is my favorite part. I’ve been passionate ...
Pour lancer la création du premier parfum de textile, je devais d’abord trouver le parfumeur qui incarnerait la dimension olfactive de la marque.Serge De Oliveira, notre parfumeurJe voulais retranscrire les ...
The choice of the logo was becoming clearer. We had two tracks that we decided to work on.THE MOODBOARDTo coordinate, we created a shared moodboard with images from all over ...
Pour créer le logo, Léa-Pop, notre graphiste, s’est d’abord inspirée de mon univers et de celui que je voulais donner à la marque.Elle a cherché les liens qui pouvaient se ...
Before telling you about the creation of the graphic charter, I must first introduce you to Léa-Pop Rizzo, the brand’s graphic designer.HER STORYLéa-Pop Rizzo was born in Paris but grew ...
REGISTER A TRADEMARKThe name of the Coton brand found, then comes the time to check if the name is available.(For those who want to know more, I make a small ...
We’ll do a little sidebar here about the steps – click here to return to article 10# THE BRAND NAME – VERSION 2.0 (OUR LAST WORD).For the registration of the ...