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Behind the scenes
18# TAKING PICTURES
Pour présenter le produit à notre communauté, il était désormais nécessaire de prendre des photos du produit. Et pour en parler, je dois d’abord vous présenter la personne qui se ...
17# BRING THE PRODUCT TO LIFE
The first manufacturing of the product, in other words bringing the product to life, is an event for the launch of a brand. It is the culmination of the research ...
16# THE HIDDEN SIDE OF A WEBSITE
For the creation of the website, I am very lucky, I know a talented webdesigner: Simon Rautureau. To introduce Simon, I can only tell you about him from my little ...
15#THE PACKAGING RESEARCH
In parallel with the creation of the first textile perfume, I started my research on the packaging. And here I have to say, this is my favorite part. I’ve been ...
14# CREATION OF THE FIRST PARFUM DE TEXTILE: A LAUNDRY DETERGENT
Pour lancer la création du premier parfum de textile, je devais d’abord trouver le parfumeur qui incarnerait la dimension olfactive de la marque. Serge De Oliveira, notre parfumeur Je voulais ...
13# THE CHOICE OF THE LOGO
The choice of the logo was becoming clearer. We had two tracks that we decided to work on. THE MOODBOARD To coordinate, we created a shared moodboard with images from ...
12# ON THE LOGO TRACK
Pour créer le logo, Léa-Pop, notre graphiste, s’est d’abord inspirée de mon univers et de celui que je voulais donner à la marque. Elle a cherché les liens qui pouvaient ...
11# OUR GRAPHIC DESIGNER : LÉA-POP RIZZO
Before telling you about the creation of the graphic charter, I must first introduce you to Léa-Pop Rizzo, the brand’s graphic designer. HER STORY Léa-Pop Rizzo was born in Paris ...
10# THE BRAND NAME – VERSION 2.0 (OUR LAST WORD)
REGISTER A TRADEMARK The name of the Coton brand found, then comes the time to check if the name is available. (For those who want to know more, I make ...
9# TRADEMARK REGISTRATION PROCEDURES IN FRANCE
We’ll do a little sidebar here about the steps – click here to return to article 10# THE BRAND NAME – VERSION 2.0 (OUR LAST WORD). For the registration of ...