“In the sense of industrial property, a trademark is a “sign” that makes it possible to precisely distinguish the products or services of a company from those of its competitors. The sign can be a word, a name, a slogan, a logo, a design, etc. or the combination of these different elements.” Source National Institute …
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8# THE BRAND NAME – VERSION 1.0
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7# DEFINE THE BRAND’S MISSION
But by the way, yes… What is the mission of Marine Coton? Research and brainstorming To define the mission, I started by researching the competition, the market and its environment. Then, I also started brainstorming to determine the values that the brand should convey: The concept then became clear. My idea : to disrupt the …
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6# GET SUPPORT
So I understand that I need help and guidance on what to do next. Not really knowing who to turn to, I start with a safe bet: I schedule an appointment with a CCI advisor. After reading my business plan, she told me about BGE Parif, an association that helps people who want to become …
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5# FACE THE BLANK PAGE: FREE TOOLS
To avoid going off in all directions and facing the blank page, I started looking for free tools to facilitate my research. Each project leader has his own method! For my part, at this time I need a tool to structure my business plan. I see that there are many tools. I try several of …
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4# A BUSINESS PLAN: CONFINED
In France, on March 16th 2020 at 8pm, the announcement falls, we are now confined for several weeks. On my side, at this precise moment, it is no longer time to turn back to find a job because given the conditions I am much better at home to develop my project. Since January, I’ve been …
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3# AN IDEA
As you may have guessed, I decided to leave my job and dive into my idea and realize my dream: launch my own perfume brand. For those who don’t know me, I have always been passionate about perfume. As a child, I used to have fun making them in my garden, borrowing utensils and bowls …
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2# A DISMISSAL
When you hear “dismissal “, it’s immediately scary. For me, the word dismissal was a revelation. It all started in May 2019, when I was working as a Purchasing and Supply Chain Manager for the fragrance division of Commodity, a young American fragrance brand. The brand was well established in the United States and was …
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1# A BLOG, A DISCLAIMER
Welcome to the Marine Coton blog ! The blog that tells you more about the behind scenes of the brand : perfume, packaging, experiences…
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