11# OUR GRAPHIC DESIGNER : LÉA-POP RIZZO

Before telling you about the creation of the graphic charter, I must first introduce you to Léa-Pop Rizzo, the brand’s graphic designer.

HER STORY

Léa-Pop Rizzo was born in Paris but grew up in Normandy. Like her name, Léa-Pop is a pop girl, hyperactive and in love with life.

In fact, when asked to set the scene, Léa-Pop can’t choose. As much in love with nature as with the city, she says she has always been lulled by travel. From a very young age and thanks to her two artist parents, Léa-Pop has been like a fish in water in this artistic environment.

Joyful, creative, with her own imagination, it is naturally in art that she finds her refuge.

« I was most involved in my drawing classes, but I didn’t see myself as an artist in the strict sense of the word… I was afraid I wouldn’t be able to keep up financially and that I would get the imposter syndrome because of my artist parents. Becoming a graphic designer was a good compromise and when I manage to slip my personality into my projects it’s even better! »

– Léa-Pop Rizzo

OUR COLLABORATION

After graduating from the École Estienne and the École Maximilien Vox, Léa-Pop has always worked in the luxury sector, both in start-ups and for larger groups.

We actually met when I started working at Atelier Cologne. I quickly became a big fan of her designs and style!

So when I decided to launch Marine Coton, I naturally asked her if she would create the design and logo for the brand.

And guess what? She agreed!

« I loved the idea straight away! I was already working in the perfume industry and I love the world of luxury. The project was original and that’s what I liked. »

Léa-Pop Rizzo

To begin the collaboration, Léa-Pop wanted to get a feel for the brand’s universe, values and the story I wanted to convey.

So we started by talking a lot about the project, the products to come and the brand image I wanted to create.

Then, I really wanted to give free rein to his imagination to see what emerged from the values I wanted to transmit and from my story. So I gave her carte blanche on the creation.

They say that Rome wasn’t built in a day…

It’s a bit like creating the logo and the graphic charter. We worked for several months to arrive at the final result.

Léa-Pop had designed three lines of thought, each time presenting its initial inspiration, the associated visual and colour universe and the logo proposals.

To discover the three tracks, see the next episode.

To be continued…