Pour créer le logo, Léa-Pop, notre graphiste, s’est d’abord inspirée de mon univers et de celui que je voulais donner à la marque. Elle a cherché les liens qui pouvaient se créer autour de Marine Coton : Le coté organique du mot coton Le prénom Marine qui se rapportait au milieu aquatique et marin Les ingrédients …
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12# ON THE LOGO TRACK
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11# OUR GRAPHIC DESIGNER : LÉA-POP RIZZO
Before telling you about the creation of the graphic charter, I must first introduce you to Léa-Pop Rizzo, the brand’s graphic designer. HER STORY Léa-Pop Rizzo was born in Paris but grew up in Normandy. Like her name, Léa-Pop is a pop girl, hyperactive and in love with life. In fact, when asked to set …
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7# DEFINE THE BRAND’S MISSION
But by the way, yes… What is the mission of Marine Coton? Research and brainstorming To define the mission, I started by researching the competition, the market and its environment. Then, I also started brainstorming to determine the values that the brand should convey: The concept then became clear. My idea : to disrupt the …
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