In parallel with the creation of the first textile perfume, I started my research on the packaging. And here I have to say, this is my favorite part. I’ve been passionate about packaging development since I started working in 2016. IT TAKES IMAGINATION What you need to know is that in the beginning, everything starts …
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15#THE PACKAGING RESEARCH
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14# CREATION OF THE FIRST PARFUM DE TEXTILE: A LAUNDRY DETERGENT
Pour lancer la création du premier parfum de textile, je devais d’abord trouver le parfumeur qui incarnerait la dimension olfactive de la marque. Serge De Oliveira, notre parfumeur Je voulais retranscrire les valeurs de la marque jusque dans les parfums en proposant un produit composé d’ingrédients nobles, naturels et élégants. Au cours de mes recherches, …
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13# THE CHOICE OF THE LOGO
The choice of the logo was becoming clearer. We had two tracks that we decided to work on. THE MOODBOARD To coordinate, we created a shared moodboard with images from all over the world to define the visual universe of Marine Coton. For this step we used Pinterest, in our opinion the perfect place for …
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12# ON THE LOGO TRACK
Pour créer le logo, Léa-Pop, notre graphiste, s’est d’abord inspirée de mon univers et de celui que je voulais donner à la marque. Elle a cherché les liens qui pouvaient se créer autour de Marine Coton : Le coté organique du mot coton Le prénom Marine qui se rapportait au milieu aquatique et marin Les ingrédients …
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11# OUR GRAPHIC DESIGNER : LÉA-POP RIZZO
Before telling you about the creation of the graphic charter, I must first introduce you to Léa-Pop Rizzo, the brand’s graphic designer. HER STORY Léa-Pop Rizzo was born in Paris but grew up in Normandy. Like her name, Léa-Pop is a pop girl, hyperactive and in love with life. In fact, when asked to set …
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10# THE BRAND NAME – VERSION 2.0 (OUR LAST WORD)
REGISTER A TRADEMARK The name of the Coton brand found, then comes the time to check if the name is available. (For those who want to know more, I make a small aside about the steps to register a trademark here in article 9# TRADEMARK REGISTRATION PROCEDURES IN FRANCE.) So I enter the name Coton …
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9# TRADEMARK REGISTRATION PROCEDURES IN FRANCE
We’ll do a little sidebar here about the steps – click here to return to article 10# THE BRAND NAME – VERSION 2.0 (OUR LAST WORD). For the registration of the trademark, the lNPI advises to choose a distinctive sign in relation to the activity on the substance and on the form with a logo, …
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8# THE BRAND NAME – VERSION 1.0
“In the sense of industrial property, a trademark is a “sign” that makes it possible to precisely distinguish the products or services of a company from those of its competitors. The sign can be a word, a name, a slogan, a logo, a design, etc. or the combination of these different elements.” Source National Institute …
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7# DEFINE THE BRAND’S MISSION
But by the way, yes… What is the mission of Marine Coton? Research and brainstorming To define the mission, I started by researching the competition, the market and its environment. Then, I also started brainstorming to determine the values that the brand should convey: The concept then became clear. My idea : to disrupt the …
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6# GET SUPPORT
So I understand that I need help and guidance on what to do next. Not really knowing who to turn to, I start with a safe bet: I schedule an appointment with a CCI advisor. After reading my business plan, she told me about BGE Parif, an association that helps people who want to become …
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