3# AN IDEA

As you may have guessed, I decided to leave my job and dive into my idea and realize my dream: launch my own perfume brand.

For those who don’t know me, I have always been passionate about perfume. As a child, I used to have fun making them in my garden, borrowing utensils and bowls and turning my garden into a real perfume organ. I can see you imagining something pretty here, but I must admit that the result was not really there.

By now you all know:

The declaration is made. And to crown this passion, I had an idea during my high school years. I used to go to perfume shops, smell the new products, discover the packaging. I often heard the sales representatives telling the customers to perfume their clothes rather than their skin. Each time, I would ask myself:

And that’s where the idea came from: to offer a fragrance in the form of a laundry detergent. To transform an everyday product into a high-end and elegant product.

I start to dare to talk about it around me. My circle of friends and family welcomed the news with enthusiasm. This enthusiasm gives me the impression that nothing is impossible.

We are in January 2020 and I start writing my business plan.

What will soon fall on us all will change my adventure forever. You don’t have the reference? Really? Then see you in the next episode.

To be continued…