“In the sense of industrial property, a trademark is a “sign” that makes it possible to precisely distinguish the products or services of a company from those of its competitors. The sign can be a word, a name, a slogan, a logo, a design, etc. or the combination of these different elements.” Source National Institute …
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8# THE BRAND NAME – VERSION 1.0
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3# AN IDEA
As you may have guessed, I decided to leave my job and dive into my idea and realize my dream: launch my own perfume brand. For those who don’t know me, I have always been passionate about perfume. As a child, I used to have fun making them in my garden, borrowing utensils and bowls …
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2# A DISMISSAL
When you hear “dismissal “, it’s immediately scary. For me, the word dismissal was a revelation. It all started in May 2019, when I was working as a Purchasing and Supply Chain Manager for the fragrance division of Commodity, a young American fragrance brand. The brand was well established in the United States and was …
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